Extreme Sports has teamed up with the FKF Lamu branch to launch a football extravaganza aimed at empowering the youth in the coastal region.
The tournament slated to kick off on May 4th and wrap up on May 18th, is part of Extreme Sports Super 8 Series at 20th anniversary celebrations.
Extreme Sports CEO Hussein Mohammed sees this initiative as a game-changer in steering youth away from drug abuse.
"The tournament will help in tackling extremism and substance abuse among the youth in Lamu as well as encouraging community involvement," he stated.
He further noted that the tournament would focus on the transformative impact of sports in addressing critical social challenges.
In attendance during the event were the FKF Lamu Branch chairman Fuad Ali and Tiger FC team manager Frederick Muchiri.
Mohammed pointed out the importance of fostering friendly rivalry in growing crucial life skills.
"A platform for friendly rivalry fosters the growth of crucial life abilities while advocating for overall physical health," he mentioned.
Mohammed pointed out that Extreme Sports recognises its corporate responsibility in investing in the well-being and future of communities.
"Extreme Sports acknowledges the significance of corporate responsibility in tackling social challenges," he said.
"The tournament demonstrates our dedication to investing in the well-being and future of the communities. We are privileged to serve," he added.
Hussein extended gratitude to the organisers, partners, and participating teams, underscoring their vital role in driving positive change in Lamu.
"We would like to express our appreciation to the organisers, our partners Kenya Ports Authority as well as the participating teams for their remarkable enthusiasm and exemplary sportsmanship," he concluded.
