Office of the African Union Commission chairperson’s youth envoy in collaboration with Google have launched the #DiscoverMyAfrica shorts challenge.
It is a month-long initiative aimed at celebrating the rich diversity, heritage and vibrant spirit of the African continent.
Throughout May, YouTube creators across Africa are being called upon to share short videos capturing their unique perspectives using the hashtag #DiscoverMyAfrica.
AU chairperson’s youth envoy, Chido Mpemba, said the #DiscoverMyAfrica challenge seeks to empower African youth to share their stories and rich cultural heritage globally and in a unique way.
“Partnering with Google fosters creative expression and dialogue on content responsibility, digital preservation and AI’s impact on Africa’s creative industries,” she said.
“This aligns with our vision for a digitally enabled Africa harnessing cultural wealth for economic growth and social progress.”
The YouTube Shorts Challenge targets to encourage creators to showcase various facets of African life, from music and art to food, fashion and local landmarks.
In a presser, Google said that to further celebrate Africa’s vibrant music scene, YouTube is turning up the energy with YouTube Music Nights in Nigeria and South Africa showcasing the infectious rhythms of Afrobeats and Amapiano.
“Two dedicated playlists; 'Africa’s Next Wave' and 'Africa Superstars', will highlight both emerging talent and iconic voices that have made the continent a global music powerhouse,” the tech giant said.
Aspiring filmmakers and content creators are also encouraged to take advantage of specialised workshops designed to hone their skills and expand their reach.
“A dedicated Nollywood workshop in Nigeria and broader #DiscoverMyAfrica workshops for content creators will offer valuable insights and resources to creators at all levels,” Google explained.
YouTube head of music for Sub-Saharan Africa, Addy Awofisayo, noted that they are committed to supporting the diverse voices and talents that make up Africa’s creative landscape.
“These initiatives provide valuable resources and platforms for African filmmakers, musicians and content creators to share their stories and connect with global audiences,” Awofisayo said.
